As a business owner have you ever found yourself experiencing the struggle to get more customers? If you answered honestly, we all have and what your business may be missing is video ads, which are a key component for generating revenue. Video advertising involves using promotional content regarding the products from your business that are delivered to potential customers. Below are five of the main benefits of using video advertising for attracting customers and growing your business, along with how we can help.
- CAPTURES ATTENTION BETTER THAN TEXT
One of the main reasons for using videos in advertising is that people would much rather watch videos than wade through text. What’s more, this is especially the case when the content of a video is an ad. Although your content may be directed toward both rational thinking and feeling, emotional feeling ranks higher. Thus, the best way to trigger viewers’ emotions is by presenting visual content.
- PROVIDES A BETTER UNDERSTANDING OF YOUR PRODUCT
Since products can often be complicated, it’s important that your viewers have a good understanding of your product before they decide to buy it. A high-quality video ad can give viewers the opportunity to not only hear about what your product offers, but they can also see how your brand can help them.
- ENGAGES PEOPLE WITH YOUR BRAND
When people watch videos, they’re stimulated both audibly and visually. As a result, they tend to be more interested in the content they’re watching. Consider how this is extremely important for your small business for promoting brand recognition. Not only will you attract new customers, but your loyal customers will continue to come back for more products and information.
- EDUCATES BUYERS
By educating and encouraging your viewers, you’re helping them to help themselves when deciding on a product. You don’t have to bring in an outside team. This makes it easier for your sales teams as well as your buyers.
- HELPS VIEWERS REMEMBER YOUR PRODUCT
Effective, high-quality video ads do much more than just show people how they can get a good deal. Video ads can also help to make people remember your product and brand so that they can return to your business and purchase more products.
THE BOTTOM LINE
If you’re ready to take your business to the next level with video ads and reach more customers than you thought possible, contact us to receive a customized plan to help you get started on the fast track today!