In the UK, smartphones are overtaking laptops as the device of choice for conducting internet activities. The same people are spending at least two hours online each day, which is two times longer than the time spent online while using their laptops … [Read more...]
Four Elements of Quality Website Design Every Web Designer Should Know
The U.K. is in the 15th place worldwide in terms of internet usage. Around 89.90% of U.K. citizens use the Internet. Furthermore, digital interactions affected retail sales which reached $2.2 trillion in 2015. These online interactions include … [Read more...]
Four Ways SEO Services Can Help Small Businesses Compete With Big Companies
Some small businesses may find search-engine optimisation (SEO) too discouraging, if they think about the advantages of big companies in terms of content, inbound links, budget, and years of content. The good news is that SEO does not depend on … [Read more...]
Four Important Elements of Effective SEO Services
SEO is not static: rather, it evolves alongside changing user needs and online behaviours. It’s also complex, but, at the same time, still relies on good content for greater effectiveness. SEO entails both managing keywords optimisation and the … [Read more...]
Quality Content Proves Integral to a Successful Pay-Per-Click (PPC) Advertising Strategy
Content is king, even when it comes to a successful pay-per-click advertising strategy. Pay-per-click (PPC) marketing uses search engine advertising to encourage clicks to your website instead of gaining them organically. … [Read more...]
Four Practices of Successful PPC Advertising for Small Businesses
For small businesses, successful pay-per-click (PPC) ads depend, not only on your budget, but also a few other elements. On the one hand, a big budget for PPC allows you to pay for more keywords. On the other hand, a smaller budget is not necessarily … [Read more...]
The Effects of Online Video Ad Growth and Changes on Digital Marketing Agencies
The market for digital video advertising on news websites and social media in the UK is projected to grow annually by almost 25% for the next two years. Some of the reasons for this growth are the continued increase in smartphone owners, faster 4G … [Read more...]
Live and Digital Video Trends for Digital Marketing Companies
Live videos in social media sites became very popular in 2016. Facebook’s live video feature has motivated more brands to use real-time videos to interact with their target audiences. Furthermore, digital videos in general and digital news video … [Read more...]
The Value of On-page Optimisation Explained by Top SEO Consultants
The effectiveness of SEO is now more than clear to marketers and business owners, which is why budgets for optimisation services continue to increase steadily. Hiring SEO consultants in London as part of your marketing team is crucial in so many … [Read more...]
Top Reasons for Investing in Keyword Research for Your PPC Campaign
Pay-per-click is one of the pillars of digital marketing as it offers businesses the chance to get direct traffic to their sites. The success of a PPC campaign largely depends on the keywords that advertisers have placed on their ads. Bidding wars … [Read more...]
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