Did you know that 50.6 per cent of adults in the UK could not distinguish a paid online advertisement from Google’s organic search results? It’s a surprising statistic, but one that can be used to your advantage.
Many consumers in London tune out traditional TV, print, and radio adverts. In response, businesses have turned to online advertisements as a way to reach out to their target market in a more efficient manner. If you believe that your business could use some high-value online ads, know that you can always count on us to get the job done right.
As a leading digital marketing agency in London, MTC Internet Services offer both pay-per-click adverts and AdWords remarketing adverts. Both types of online advertisements are effective at generating more traffic for your website and boosting sales. Similarly, these ads are fantastic at boosting brand recognition.
What is Pay-per-Click Advertising?
Pay-per-click (PPC) advertisements are paid ads that appear on the header, footer, or the sides of websites and the search engine results page (SERP) whenever a web user uses specific keywords in their search query. When clicked, these ads redirect users to a landing page on your website related to the targeted keyword(s).
PPC adverts are popular among businesses because owners only need to pay for the amount of clicks the adverts generate, making it a very cost-effective way to advertise. Similarly, these adverts only appear when a targeted keyword is used. This means the web user who typed in the keyword is likely looking to buy the product or service already.
What is AdWords Remarketing?
AdWords remarketing advertisements are paid ads that appear when a web user has visited your website and moves to another website within the Google Display Network. These advertisements serve as a reminder of the products and services your offer, as well as a quick way to get back to your website.
Proactive Ads to Keep You on Top
We make sure that you always enjoy a great ROI on your adverts. This is why we regularly check which keywords related to your business are trending. We supply you with these competitive keywords to help you decide which ones your PPC adverts should target. This way, you are assured that your adverts get maximum exposure.
How Can We Help You Today?
Have an idea for a great PPC ad or for any of our other services? We’d love to make your ideas a reality! Call us on +44 203 086 8000 today to schedule a FREE consultation with a member of our team. You may also get in touch by sending a message to firstname.lastname@example.org.