Reputation Marketing is simply the process of building & promoting a 5-star reputation to as many people as possible. The aim is to position your business as the ‘trusted brand’ & ‘market leader’ in front of thousands of targeted buyers in order to generate more sales of your products & services.
Unlike ‘reputation management’ services, reputation marketing goes beyond just helping a business repair or maintain their reputation. It’s one thing to build a good reputation, but then you need to promote it - you don’t make money ‘managing’ something, you make money marketing it!
However, before you start creating your marketing plan you need to be aware of your current reputation. What are people saying about you and your business online – is it good, bad, or mixed? Are people even talking about your products and services? Do you have a bad reputation, no reputation [this is not good either], a good reputation, or a 5-Star reputation?
The fact is you’re only ever one bad review away from a bad reputation, your reputation impacts all of your marketing including referrals. We define reputation marketing as building a five-star reputation and then market your reputation to get more customers.
Positive reviews have become one of the most important ways for businesses to capture customers online especially in the service industry. Word to mouth marketing has always been the most effective way to gain more customers. Market research suggests that 92% of customers today base purchase decisions on recommendations and reviews that they find online. That is a staggering number and signifies just how important reviews have become in terms of influencing sales.
Marketing Game Changer - Buyers Trust Online Reviews…
Online reviews also help drive more traffic to your website, and in turn more leads and sales. Even if your competitors outrank you in Google, users will be more likely to visit your website and enquire about your products and services when they can see your business has a significantly better reputation.
The Game Of Online Marketing Just Changed… To give 5-star companies the advantage. The “Reputation Marketing” field has evolved from the marriage of the fields of Reputation Management and Brand Marketing. Reviews give you pre-qualified presold leads because buyers trust reviews, that is why reputation should underpin all your marketing efforts.
Online Reputation Marketing is an essential component of any business as it influences customer perception and buying habits. With such intense online competition, customers have become more and more skeptical when it comes to purchasing items from unknown websites or channels. Reviews, testimonials, certification, and awards all add to a person’s or an organisation’s reputation and credibility.
Does your business have a good online reputation? Find out your reputation score instantly!
In order to build and market a 5-Star Reputation online you’ll need to follow these 4 steps;
We have an unfair advantage when building reviews, it’s our propriety posting system. When someone fills out that review page with a positive review, we’ll automatically forward them to Yelp, Google, Yellow Pages, and any other sites to simply copy and paste that review online for the whole world to know what a great business you have and great customer service you’ve got. If they leave a bad review, 3 stars or less it will automatically direct them to an internal page so your customer services can deal with them.
In today’s digital world people’s purchase decisions are significantly influenced by what they research and read online. It’s now clear that in order to build credibility and trust with your prospective customers you need to have a 5-star online reputation! Your reputation impacts all of your marketing including referrals. We define reputation marketing as building a five-star reputation and then market your reputation to get more customers.
It’s our 3 step reputation marketing approach. We manage your reputation, we build you a five-star reputation, and then market that respected reputation to get more customers.
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