Traditional optin forms, lead magnets, are dead.
See, ordinary squeeze pages and popups have been
shown so many people have developed ‘banner blindness
to them and the gift they get in exchange for their
information becomes devalued.
However, when a visitor is confronted with a chance to win
something, i.e. playing the lottery, the prize’s perceived value
Combine that with eye-catching graphics and video and
now you have something that will get visitors’ attention and
get them to interact with your brand!